Thanks for stopping by! I’m Joseph ‘Jo’ Mercieca (pronounced: mer-tchee-a), a pragmatic tech-savvy design, research, and accessibility specialist.
For the past 10+ years, I guided multinational stakeholders (B2B, B2C, SMB, scale-ups) leveraging UX, CX, CRO, and KPIs to drive growth through scalable products and services by tackling business, customer, and cultural requirements accordingly. These include enterprise big data SaaS, machine learning (ML) software, content-rich web, and apps. In my journey, I championed UX methodologies and accessibility (A11Y) to foster design culture and maturity within diverse settings (e.g., PLG Agile-DevOps), demonstrating the benefits these add to the value proposition.
My expertise lies in leading design and research initiatives through strategic planning while collaboratively tackling challenges resulting from complex architecture, technical dependencies, multi-faceted flows, and demanding user interactions. Over time, I developed an aptitude for envisioning realistic use case scenarios, leading to early troubleshooting (e.g. pre-mortem assessments) and pain point rectification, securing stakeholder buy-in and timely product deployment.
Reflecting on my journey, I feel fortunate to have driven growth and innovation across domains such as cybersecurity, hospitality, the service sector, health, ed-tech, fintech, and e-commerce. These experiences have deepened my understanding of what works well among specific cultures and demographics.
Lastly, my interests include design futures, cognitive behaviorism, AI, and ethics, as well as the geopolitical influence on the digital ecosystem. In my downtime, I enjoy traveling, performing music, volunteering, writing, and sharing my expertise via podcasts, and events.
I am resourceful
As a resourceful and observant individual, I often generate ideas for potential solutions quickly, even before testing and validation.
I am culturally astute
Collaborating with global stakeholders throughout my career has given me a deep understanding of what works—and what doesn’t—across different cultures, whether in NAMER, LATAM, EMEA, MENA, or APAC.
I am adaptive
My resourcefulness, time management skills, and tech-savviness, combined with my past experiences in diverse settings, enable me to grasp new tools and methods quickly to excel within a short timeframe.
I build stakeholder trust
Thanks to my interpersonal skills, demeanor, cultural awareness, empathy, and strong sense of humor, I can quickly establish trust with multinational stakeholders.